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Are we giving the right kind of feedback to young players?

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  Most coaches including myself hand out end‑of‑season feedback that sounds exactly the same for every player — generic, vague, and impossible to action. I’ve always felt that does nothing to actually help a cricketer improve. So I set out to build something better. I wanted a system that gives players individual, specific, data‑driven feedback that actually means something — feedback they can understand, apply, and use to get better straight away. The result is a completely new way of reviewing a season: clear, personalised, evidence‑based analysis that shows each player exactly where they’ve grown, where the gaps are, and what to do next. This is a link to the sample report for a 15 year old bowling all rounder (leg spin) A performance analysis is incredibly valuable for a young cricketer because it turns vague ideas about form into clear, measurable, coachable truths . Instead of relying on “I feel like I batted well” or “I think I bowled okay,” the player gets a data‑driv...
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Only 44% of junior cricketers make it into WACA senior cricket. After tracking four seasons of data at a WA district club — that number stopped me cold.

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  After tracking four seasons of data at a WA district club — that number stopped me cold. It forced a bigger question: what are we actually building if more than half of our players disappear at the point it matters most? I’ve never been entirely comfortable with the community cricket model — limiting balls faced, enforced retirements, equal bowling opportunities. I understand why it exists: to engage young players. But at some point, the game has to transition back to real cricket. Without that shift, we risk developing players who are unprepared for what comes next. A few years ago, I started noticing the same pattern across Australia and the UK. Talented juniors would finish their age-group cricket and step straight into men’s cricket with no preparation, no transition, and no bridge between environments. Many simply walked away. Through a partnership with a local sub-district club — one with an ageing list but an openness to youth — we created a structured junior-to-senior pat...
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